“The shortest distance between two people is a story!” ~Patti Digh   Connecting to another person, or group, can help us understand the reasons for being, decision making and shed light on how to connect. We aim to help you better understand the Canadian 50+ demographic. Here we will present to you profiles of 50plus Matters™ panel members. Their journey and their story compose a unique and diverse tapestry that

It’s Thursday and you’re dreaming of escaping to an exciting place and forgetting the hectic everyday reality. Let me immerse you in another world even if just for a moment. Welcome to Westeros! Yes, the Game of Thrones’ Westeros! This month we are pulling out of the archives some of the creative that we did for HBO Canada. Campaign objectives: Hype up the launch of Game of Thornes Season 3

This warm weather has us plotting all kinds of fun adventures with every waking moment. How about daydreaming over a cup of tea? Here’s a throwback to Excite Your Senses with a Tetley and Cirque du Soleil Partnership.

“The shortest distance between two people is a story!” ~Patti Digh Connecting to another person, or group, can help us understand the reasons for being, decision making and shed light on how to connect. We aim to help you better understand the Canadian 50+ demographic. Here we will present to you profiles of 50plus Matters™ panel members. Their journey and their story compose a unique and diverse tapestry that is

Most medical technology companies – both large and small – understand their products, technology and services inside and out. Generally speaking, I applaud the level of clinical knowledge sales representatives possess. Clearly, these companies expend tremendous amounts of time on training and expect their teams to perform at the highest level. The challenge for industry begins when they try to navigate the complexity of the hospital decision making process with