Reach the Right People.Achieve Remarkable Results.

Let our 50plus Matters™ panel of select Canadian consumers arm your brand with valuable insights. Tap into the minds of Boomers to test your marketing initiatives, create your brand’s positioning or simply find out what they think of your product.

Click the video below to learn more.

The team behind Initiative 50+™ manages the 50plus Matters™ consumer panel and controls all programs that address panel members.

BEYOND THE SURVEY

Our capabilities don't end after the questions are asked.
We help you to make sense of it all through our full spectrum of key services.

1

RESEARCH & INSIGHTS

We provide you with the information you’re looking for from the 50+ market so you can make fact based decisions. If the data isn’t currently available, we’ll design the questions and work with you to acquire the information from our dedicated database.

2

DATA & ANALYTICS

With access to our proprietary data, we can understand and interpret market trends and consumer preferences, allowing us to answer your questions, which will empower you to make informed business decisions.

3

PROGRAM MANAGEMENT & REPORTING

We ensure all day-to-day details and deliverables are met, helping you achieve key milestones within your budget constraints. Regular updates and reports keep you informed at every step, without taking up your time.

4

COMMUNICATION PROGRAMS

We strive to understand your business as well as you do. Using that knowlege, we develop insights, strategies and tactics that position your brand to deliver a louder, clearer message directly to your target.

5

CONSULTING

We bring clarity to your business challenges, which in turn, helps you make fact-based decisions. We can assists you in a variety of areas, from designing a new product for consumers 50 and over to re-launching an existing service.

WHO OWNS THE DATA?

With each package, you will have access to our panel and can ask our members anything you'd like. All data collected through your survey, excluding any personal information, will be yours to examine.

We will slice it and dice it any way you like. The possibilities are endless. In order to protect our panel members and warrant their impartial and honest responses to your questions, we ask you to abide by our two principles:

    1
  • The data remains the property of 50plus Matters™ and is available through package purchase from Initiative 50+™
    2
  • You give us credit any time you reference information provided by Initiative 50+™

See through the eyes of our panel members.

YOURINVESTMENTIN 50+

“All the world’s a stage” and we’re here to give you an audience.
We can provide you with a package to meet your needs!

Question Package

1 survey

  • 5 question survey to database*
  • Basic data and analytics service
  • 15% discount on first communication program against database (e.g. solo e-blast)
  • No category exclusivity
  • * some restrictions apply
$9,550

Discover Package

minimum 2 surveys

  • 8 question surveys to database
  • In-depth data and analytics service
  • 15% discount on first communication program against database (e.g. solo e-blast)
  • Minimum commitment of 2 surveys within 4 months
  • No category exclusivity
$15,550

Imagine Package

minimum 4 surveys

  • 10 question surveys to database
  • In-depth data and analytics service
  • 20% discount on first communication program against database (e.g. solo e-blast)
  • Minimum commitment of 4 surveys within 8 months
  • Category exclusivity for 8 months
$29,000

Enlighten Package

minimum 12 month contract

  • 12 question surveys to database
  • In-depth data and analytics service
  • Trend reports on complimentary categories where available
  • 25% discount on first communication program against database (e.g. solo e-blast)
  • Monthly communication with database for a minimum 12 month period
  • Category exclusivity for 12 months
  • 50% discount on a 1-day brand consulting session
$100,000

Don’t see a package that aligns with your objectives?
Send us an email at info@commix.ca and
we'd be happy to tailor a package to your needs!

GET IN TOUCH

DID YOU KNOW

 

SOURCES:

http://www.statcan.gc.ca/daily-quotidien/140926/dq140926b-eng.htm
Environics Analytics: http://www.environicsanalytics.ca/docs/default-source/eauc2015-presentations/dougnorris-afternoonplenary.pdf?sfvrsn=6
Influent 50: ORC International's Generational Online CARAVAN Omnibus.
Maclean's Magazine: http://www.macleans.ca/society/life/seniors-and-the-generation-spending-gap
https://sothebysrealty.ca/blog/en/2015/04/08/2015-top-tier-generational-trends-report/
http://www.investorsgroup.com/en/media-room/media-releases/high-net-worth-canadians-may-have-cash-on-hand-but-some-also-have-mortgages

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