We all love the LEGO franchise. Whether in our childhood with many hours spent building to our imagination’s content or watching our kids immersed in the world of a LEGO video game. It has become one of only a few brands that have weathered the test of time. This is largely due to innovation and also the secret ‘invisible’ component that comes with every LEGO set, your imagination. We were thrilled to be called upon to help launch the LEGO Star Wars The Force Awakens video game.