SickKids® Hospital approached Commix with the idea of developing an educational program that supported “attachment strategies” for new parents and their infant children within at-risk communities. We started by creating branding for the program that was approachable, familiar and emotive. To further support at-risk new parents, we produced a series instructional videos, easy to understand educational materials and an easily accessible web resource portal. Baby Love was successfully introduced to over two dozen First Nations communities in Ontario along with local support facilities (SickKids®, Children’s Aid Society).

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