We all love the LEGO® franchise. Whether in our childhood, with many hours spent building to our imagination’s content, or watching our kids immersed in the world of a LEGO® video game. It has become one of only a few brands that have weathered the test of time. This is largely due to innovation and also the secret ‘invisible’ component that comes with every LEGO® set, your imagination. We were thrilled to be called upon to help launch the LEGO® Star Wars®: The Force Awakens video game.